The Objectification of Women in Advertising

Why does every magazine have on the cover the girl with the perfect body?

It’s has happened from the very first new magazine , newspaper, cover of a book , a commercial of a product  and almost  every aspect that media include. Why all these girls or women must meet some criteria like length, beauty or elegance? There is also a message being sent that it is important to be seen in this way and that to be beautiful is also to be youthful looking.  WHY MEDIA PHOTOSHOP ALL THE PICTURES OF EVERY GIRL OR WOMAN THAT THEY CHOOSE FOR THEIR COVER?  

Why do they modify the photos to achieve perfection, thereby fading the natural  beauty of human beings?  All these perfect images  focus the viewer as how the magazine would like us to see her: she has a fabulous body, she is presented as being their idea of ‘beauty’ and is helping to sell clothing or whatever, that we should desire.  This phenomenon occurs for one reason. Media uses women as an object to increase visibility, to increase purchases (in case of a product) thus increasing their earnings and archiving their goals on being the most famous and popular. They focus on young models and celebrity’s on their cover and instead focus on the fact that women can be beautiful at any age and any possible way.