Why industries choose women in an advertisment that is related with the Irish Rugby rather than men? Because women are more attractive than men. Of course, advertising, marketing, and the fashion industry have created a new type of woman who does not exist in the real world.
As you can see at the picture the woman who is supposed a rugby player,she attracts the major with her body,the make up and surely her posture. So, we can say that men(and women too) are not staring just at the attractive woman but at the product too. In this case, the woman gives a message with her look to the customers to buy the product that she is advertising. And in this way, industries become rich every day with the woman's "perfection".

worked by Joana Lici& Inelda Dervishi