The Yellow Wallpaper by Charlotte Perkins Gilman

http://www.gutenberg.org/files/1952/1952-h/1952-h.htm

Objectification theory: "The Beauty Myth"by Naomi Wolf

http://www.alaalsayid.com/ebooks/The-Beauty-Myth-Naomi-Wolf.pdf

Advertisments use woman's body

Advertising, marketing and the fashion industry have used woman's bodies to achieve their own purposes and to benefit from their products. In this picutre the woman's body is used to attract the attention of the people to buy it. It is an advertisment that uses female as a symbol of purenees, clearness and to show that only women take care of the housechores such as washing the clothes. Why hadn't they put a men on it ?!

Are you beach body ready?


The ad features a fair-haired and fair-skinned woman in a bright yellow bikini. Her hair is long and lush, her lips full, and her waist is tiny. Next to her is the simple question: Are you beach body ready?
The question is almost immediately followed by the introduction of “the weight loss collection”.

Asking for the men’s opinions what they feel when they look at this ad: Eduardo Brandt, a 28-year-old lawyer in New York, said he didn’t feel offended by the ad because he was a man, but he realized women may be offended.
His friend Federico Rodriguez, a lawyer, 30, said he was so used to seeing near-naked women on billboards, he hardly noticed them anymore. “You become immune,” he said. “I fell bad for a women who believe that she needs to reach that standard to be happy”.


Article by: Rose Hackman in New York

Discriminatory advertising for the female body. Just to sell their products. Probably not a priority for everyone to have a "beach body" (by the way, what's this?) And making someone feel guilty by asking personally, have gone too far.

“BODY by Victoria- All you see is curves”.

The above advertisement for the famous lingerie store, Victoria’s Secret idealizes the physical attribute of both thinness and body shape.
Victoria’s Secret always seems to have the thinnest models to represent their brand and many women will tell that if they are not as thin as the models they typically cannot find anything that fits them at Victoria’s Secret.  
The ad is misleading to both young girls and woman who idealize with such advertisements in regards to their body image and shape.  It is unfortunate that woman look up to such unrealistic models for their body image and shape in hopes of being thin.

You're more beautiful than you think

This post is different from the previous ones because it shows the other part of media and advertisement towards women's bodies; the part that uses its influence to spread a positive message to all the women having insecurities about themselves.Women of different backgrounds have their portraits drawn by Gil Zamora, a professional composite artist.He asks them to describe their looks and the descriptions for themselves are filled with a lot of low self-esteem,whereas their descriptions for one another are very positive.This is why both sketches of one person were different; one was older, with wrinkles and freckles and the other one is just beautiful.Generally, our self perceptions are harsh and we have to realize that is not the way the world sees us.We think of ourselves as less than we are but others see us in our true wonderful form. I thought this was worth posting because all of us girls can find ourselves in this video and in my opinion it is very uplifting.

https://www.youtube.com/watch?v=litXW91UauE

Cars "VS" Women

Nissan's campaign can generate a lot of discussion because of the way it wants to attract the customer. A woman in her lingerie, posing sexy and being provocative has nothing to do with the car model and a lot with men who are willing to buy that car just because of  her and the sexy ad.We often hear men compare the new expensive car they bought with a tall, big-breast/butt woman and even name it after this type of woman.This car company's aim is very obvious and they sure do know how to drag the customers' attention. 

The Objectification of Women in Advertising

Why does every magazine have on the cover the girl with the perfect body?

It’s has happened from the very first new magazine , newspaper, cover of a book , a commercial of a product  and almost  every aspect that media include. Why all these girls or women must meet some criteria like length, beauty or elegance? There is also a message being sent that it is important to be seen in this way and that to be beautiful is also to be youthful looking.  WHY MEDIA PHOTOSHOP ALL THE PICTURES OF EVERY GIRL OR WOMAN THAT THEY CHOOSE FOR THEIR COVER?  

Why do they modify the photos to achieve perfection, thereby fading the natural  beauty of human beings?  All these perfect images  focus the viewer as how the magazine would like us to see her: she has a fabulous body, she is presented as being their idea of ‘beauty’ and is helping to sell clothing or whatever, that we should desire.  This phenomenon occurs for one reason. Media uses women as an object to increase visibility, to increase purchases (in case of a product) thus increasing their earnings and archiving their goals on being the most famous and popular. They focus on young models and celebrity’s on their cover and instead focus on the fact that women can be beautiful at any age and any possible way.

Here is a women that symbolize "The prefect body" with curvy doll shapes. It is a portrait of an clothes atelier. This can have serious effect on the self-esteen of women and girls worldwide. It presents of adult beauty that not every girl could achieve.